TRAVEL SALES AND TRENDS

15 - 30 Hours

Upon successful completion of this course, you will be able to:

• Describe the need for sales and customer service skills and professional telephone manners
• Ask open and/or closed questions as appropriate
• Turn features into benefits while making a recommendation
• Make the sale with a choice or assumptive close
• List and define traveling styles and motivations for leisure travel
• Identify demographic groups of travelers
• Explain how demographics and traveling style impact the way people travel
• List and explain travel planning and booking trends including travel resources on the Web
• Determine how travel businesses use social media to connect with their customers
• Access and navigate multiple travel resources online

Successful completion of all Stop, Review and Applies, Challenges (research and application), participation in Discussion, Exam, and Evaluations of assigned travel resource sites.

Most lessons include an online Review (Stop, Review and Apply) as well as one or more Challenges that require independent research and application.

Lesson 1 ~ Basic Sales Skills (8 pages)
Lesson 2 ~ Phases in the Sales Process (18 pages)
Lesson 3 ~ Styles of Travelers (9 pages)
Lesson 4 ~ Targeting the Traveler (15 pages)
Lesson 5 ~ Social Media and the Travel Industry (7 pages)
Lesson 6 ~ Travel Resources Online (7 pages)
Exam

The maximum time to complete this course, if not included in your welcome letter, will be sent to you by your instructor. There are 6 challenges, 6 reviews, and 1 exam.