COURSE TITLE: MODULE TITLE:
Social Media for the Travel Industry
Module 3: Setting up a Social Media Campaign
This module covers the strategy, the major social networks, designing an effective social campaign, tracking and follow-up. You will learn to create your own social profile pages.
It is important to determine what your social strategy and objectives are before you finalize your social media plans.
As you build your strategy and objectives for social media and ultimately begin executing your plan you should always ask yourself, why would someone want to be a fan of your page? What's in it for them? This module will assist you in answering these questions to execute a plan that will be valuable for your fans and to encourage them to come back regularly to see what information you are sharing.
A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry. A combined score of 80% or higher, on the three module exams, constitutes successful completion of the course.
By completing this module you will be able to:
- Understand how Facebook, LinkedIn, Twitter and YouTube can be utilised in your company social media strategy
- Identify other social networks and applications that may be beneficial to your company social media strategy
- Explain the steps you must follow to develop a social media strategy
- Set up and utilise company accounts for Facebook, LinkedIn, Twitter and YouTube
- Evaluate your social media campaign and tweak as needed
There are 3 lessons in this training module. Study Check questions are included at the end of lessons 1 and 2 to assess learning. Lesson 3 is completely hands-on, requiring you complete the steps to create a Facebook page or a Twitter account. The Module includes application exercises and additional resources to increase knowledge and skills. In addition to creating a Facebook or Twitter page, there is a written exam.
A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry.
Overview of Major Social Networks
Steps to Creating a Social Media Campaign
Let's Do It!
MODULE ACTIVITIES AND ASSIGNMENTS:
Lessons 1 and 2 contain a study check to reinforce the lesson outcomes as well as application exercises to allow for skill practice. Lesson 3 requires participants to create a Facebook page or a Twitter account as well as complete a 30 question exam to demonstrate knowledge of lesson outcomes. Requirements for the Facebook page or Twitter account may be accessed HERE.