Social Media for the Travel Industry
Module 2: Use of Social Media in the Travel Industry
In this Module you will learn about social networking and social marketing, the phrases most used by the travel industry and the consumer. You will also discover how the four major social networking sites, Facebook, Twitter, YouTube and LinkedIn can be used to increase business of travel companies. For the global travel industry social networking is starting to play a significant role in gaining brand recognition and attracting new clients.
The use of social media (text, images, videos, photos etc.) as a marketing component in the marketing plan is important now, and its importance will continue to grow as younger people, who are the highest users of social networking sites, start to travel more and more.
No certificate or letter of attestation is offered for this individual module. A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry. A combined score of 80% or higher, on the three module exams, constitutes successful completion of the course.
By completing this module you will be able to:
- Identify the difference between Social Networking, Social Marketing and Social Selling
- Explain the history and current status of Social Media as it relates to travel
- Identify customers who would be receptive to social marketing messages
- Better understand the terms and use of Social Media in business
- Practice social networking etiquette
- Use social icons to attract customers
- State basics of planning a social media strategy
- Integrate the top four social networks into your own social promotions and conversations
- Explain the importance and costs associated with a social networking plan
- Describe the need for monitoring comments
- Identify how suppliers are effectively using social media
- Decide the best format for a travel or company related blog
- Increase the number of clients who follow you and promote your company
There are 4 lessons in this training module. Each lesson has a summary of Key Learning Points. Study Check questions are included at the end of each lesson to assess learning. The Module includes application exercises and additional resources to increase knowledge and skills.
No certificate or letter of attestation is offered for this individual module. A certificate is available upon successful completion of all three modules making up the course: Social Media for the Travel Industry.
Overview of Social Marketing in Business
Social Networking, Social Marketing and Social Selling
How Travel Industry Suppliers Use Social Media
Designing the Company Blog
MODULE ACTIVITIES AND ASSIGNMENTS:
Each lesson contains key learning points. All lessons contain a study check to reinforce the lesson outcomes as well as application exercises to allow for skill practice. Lesson 4 ends with a review to test knowledge of lesson outcomes. Lesson 4 ends with a 25 question exam to test knowledge of lesson outcomes.