Syllabus and Course Outline
rev 12/12

COURSE TITLE:
TRAVEL SALES AND TRENDS
NUMBER OF HOURS:
15 - 30 Hours
OBJECTIVES:
Upon successful completion of this course, you will be able to:
  • Describe the need for sales and customer service skills and professional telephone manners
  • Ask open and/or closed questions as appropriate
  • Turn features into benefits while making a recommendation
  • Make the sale with a choice or assumptive close
  • List and define traveling styles and motivations for leisure travel
  • Identify demographic groups of travelers
  • Explain how demographics and traveling style impact the way people travel
  • List and explain travel planning and booking trends including travel resources on the Web
  • Determine how travel businesses use social media to connect with their customers
  • Access and navigate multiple travel resources online
GRADING CRITERIA:
Successful completion of all Stop, Review and Applies, Challenges (research and application), participation in Discussion, Exam, and Evaluations of assigned travel resource sites.
COURSE OUTLINE:
Most lessons include an online Review (Stop, Review and Apply) as well as one or more Challenges that require independent research and application.

Lesson 1 ~ Basic Sales Skills (8 pages)
Lesson 2 ~ Phases in the Sales Process (18 pages)
Lesson 3 ~ Styles of Travelers (9 pages)
Lesson 4 ~ Targeting the Traveler (15 pages)
Lesson 5 ~ Social Media and the Travel Industry (7 pages)
Lesson 6 ~ Travel Resources Online (7 pages)
Lesson 7 ~ Review (14 pages)
Exam

COURSE ACTIVITIES AND ASSIGNMENTS:
The maximum time to complete this course, if not included in your welcome letter, will be sent to you by your instructor. There are 11 challenges, 5 reviews, 6 learning activities and 1 exam. These assignments are not too time-consuming. You can easily do two to three assignments per week. Each assignment takes approximately an hour. To complete this course within a month, you would need to do three to four assignments within a week and plan on spending four-six hours a week.