Syllabus and Course Outline
rev 5/16

COURSE TITLE:
THE CRUISE MARKET
NUMBER OF HOURS:
20 - 30 Hours
DESCRIPTION:
Earn great commissions by booking cruises, one of the fastest growing segments of the travel industry. Learn the basics of the cruise product, cruise classifications, destinations, types of cruises, print resources and non-automated reservations procedures. Identify your clients' needs and preferences, learn the variables that are available in cruising and select and book the right cruise for any given client.
OBJECTIVES:
Upon successful completion of this course, you will be able to:
  • Answer typical client questions about cruising
  • Determine cruise benefits
  • List and explain four types of cruises
  • Describe three types of special-interest cruises
  • Identify major North American cruise areas
  • Demonstrate familiarity with embarkation points, ports-of-call and attractions in each cruise area
  • Describe:
    • Typical shipboard activities
    • Shore excursions
    • Ship facilities
    • Ship crew
  • Analyze any given cruise vacation, cruise line or ship regarding price, inclusions, specialties and ambience
  • Name and interpret information from at least four major cruise publications, including websites and brochures
  • Demonstrate steps to sell and book a cruise
  • Utilize online cruise resources to assist in recommending the right cruise for your client
GRADING CRITERIA:
Successful completion of all Stop, Review and Applies, Try Its, and Exam.
COURSE OUTLINE:
Each lesson includes an online Review (Stop, Review and Apply) as well as at least one Challenge that requires independent research and application.

Lesson  1 -  The Cruise Product - Part 1   (35 pages)
Lesson  2 -  The Cruises Product - Part 2   (29 pages)
Lesson  3 -  Types of Cruises   (30 pages)
Lesson  4 -  Cruise References and Resources  (24 pages)
Lesson  5 -  Cruise Reservations and Sales  (10 pages)
Lesson  6 -  Review (29 pages)
Exam

The maximum time to complete this course will be sent to you by your instructor. The course includes 13 Try Its, 5 reviews, and 1 exam. All reviews, challenges and the exam are submitted electronically to your instructor with results returned via email.